In this week's Trending, we look at the backlash that could transform social media, and maybe even bring diversity to the tech and VC industries.
Brands and influencers are stopping their marketing campaigns to focus on messaging around the George Floyd protests
Brands are halting influencer campaigns to avoid tone deafness on social media during a week of widespread protests.
With the pandemic and now the protests sweeping the nation, brands have to tread carefully in what they say.
'Exhausted' Starbucks workers are forced to choose between reduced hours or unpaid leave, as the coffee giant adjusts to a new normal
Some workers feel frustrated by their options, with one employee saying he is "mentally and physically exhausted" from working during the pandemic.
Tech workers are urging Facebook employees to quit their jobs in protest of the company's controversial decision to keep up Trump's post about the George Floyd protest
Some fellow tech workers are urging Facebook employees to step down from their jobs in protest, as more employees have been speaking out.
Mark Zuckerberg defends Facebook's decision to allow Trump's post in internal meeting even as employees protest and resign
Facebook is facing the largest employee revolt in its 16-year history. Some have staged virtual protests over the decision, and some have resigned.
Older fans may leap back into watching sports on TV post-pandemic, but networks are going to have a tougher time winning back younger viewers
After months of being trapped in our a彩平台s, columnist Mike Shields wonders if new entertainment habits will stick.
A Facebook software engineer publicly resigned in protest over the social network's 'propagation of weaponized hatred'
Facebook is facing an unprecedented employee revolt — and now workers are starting to resign.
An ex-Facebook spokesperson says he was 'wrong' about the company's free-speech mission counteracting ignorance and is urging employees to take action
An ex-Facebook communications executive has published a letter to employees as the company is embroiled in controversy over its free speech policies.
Wendy's faces backlash after a franchisee donates more than $440,000 to Trump, as #WendysIsOverParty explodes on Twitter
Wendy's is facing backlash after a franchisee on Trump's restaurant-recovery roundtable donated more than $440,000 to the president's reelection.
PR giant Edelman is laying off 390 employees as business falls off because of the pandemic: Read the CEO's memo to staff
CEO Richard Edelman previously said there would be no layoffs, but the agency recently lost key Samsung business.
Meet the 20 most powerful WarnerMedia execs and their top deputies. Here are the leaders helping HBO Max battle Netflix and defining AT&T's TV strategy.
WarnerMedia's new CEO is starting to shake up the executive ranks with the appointment of former Hulu exec, Richard Tom, as chief technology officer.
First the pandemic crushed companies' advertising. Now they risk sounding tone-deaf for supporting growing protests.
Many companies that have avoided controversy are announcing their support for protesters, but the risks for backlash are high.
CEOs of the biggest ad holding companies, including WPP and IPG, announced steps to combat discrimination such as anti-racism training and diversity programs
Some executives gave open forums to black employees while others outlined multi-step plans to counter discrimination.
eMarketer shares key insights on how Instagram user growth and usage patterns will evolve in a彩平台.
Exclusive data from Hulu breaks down the behaviors of streaming viewers in recent months and identifies 4 distinct categories
Hulu's research, conducted from January through April, also offers a snapshot of how people are streaming video during the pandemic.
Many customers are furious about KFC's swap, as people take to social media to demand the return of wedges.
Pizza, hot dogs, and tequila: What Americans are eating and drinking during quarantine, sending sales skyrocketing
Sales of hot dogs, snacks, and frozen waffles have skyrocketed as people are stuck at a彩平台 across the US.
The unprecedented activism is to protest the company's decision not to remove one of Trump's posts that Twitter blocked for "glorifying violence."
Microsoft News just cut dozens of editorial workers as it moves towards a robot-driven system of selecting stories
The news aggregation giant is leaning more on artificial intelligence and away from human editors for MSN.com.
New features include hand washing stations for workers, plexiglass shields, and ending self-service condiment and beverage stations.
Google CEO Sundar Pichai responds to protests in memo to employees: 'In times such as these, we may feel like we're moving backwards'
In an internal email on Friday, Google CEO Sundar Pichai professed both grief and optimism — but did not call for any hard government policy changes.
Krispy Kreme is giving away free doughnuts for 5 days straight, celebrating its first-ever National Doughnut Week
Krispy Kreme is giving away free doughnuts June 1-5.
AT&T's chief brand officer shares why it brought back an old brand mascot, where it's advertising now that live sports are canceled, and why it's not blacklisting coronavirus news
With the coronavirus crushing live sports, AT&T has had to shift its marketing dollars to other areas.
Franchisees of iconic American chains are 'hemorrhaging' sales, as operators of IHOP, Pizza Hut, and more file for bankruptcy
"Every franchisee is a small business, and they had to close up, and they're sucking wind," said restaurant industry investor Roger Lipton.
Here's an exclusive look at the pitch deck a former Googler used to raise $2.1 million for his augmented reality marketplace Poplar
Augmented reality is finally in the mainstream.
YouTube is 15 years old. Here's a timeline of how YouTube was founded, its rise to video behemoth, and its biggest controversies along way
YouTube was founded 15 years ago as a failed video-dating website. Since then, its grown into a juggernaut for hosting and sharing billions of videos.
Tesla shareholders will vote on whether the company should do something it's never done before: advertise
Elon Musk has relied on media coverage and passionate customers to drive sales, but one investor wants more marketing.
Mark Zuckerberg says he had a 'visceral negative reaction' to Trump's post about shooting protesters but says the post will stay on Facebook
Facebook CEO Mark Zuckerberg has finally weighed in on Trump's rhetoric, which Twitter previously warned broke its rules on "glorifying violence."
Why an MIT economist is teaming up with TikTok influencers to gather data on a potential COVID-19 symptom
CancelCovid, an initiative led by an MIT economist, doctors, and marketers, is tapping influencers to raise awareness on a potential COVID-19 symptom
Epic Games, behind popular games like "Fortnite," was the highest-spending brand for YouTube sponsored videos, according to a new report.
Sports media startup The Athletic laid off its US programming team after apparent clashes with management
The coronavirus has hit the sports industry hard, but the layoffs were not related to the coronavirus, according to sources close to the company.
How a media company that turns songs into TikTok trends helped 'Sunday Best' appear in over 20 million videos and become a global hit on Billboard and Spotify
Business Insider spoke with the head of marketing and strategy at Flighthouse about the company's strategy for making a song trend on TikTok.
Glossier touted its decision to close its retail stores as putting 'public health ahead of our bottom line,' but leaked letter reveals that employees urged management to shutter the stores
A leaked email reveals that Glossier's store employees feared for their health and safety in the days leading up to the company shutting its stores.
Trump has officially declared war on Twitter and Facebook. Here's the latest on the executive order targeting social media and the reaction at internet companies.
Trump's executive order represents a direct challenge to social media companies like Twitter and Facebook, but legal experts say it faces steep hurdles.
Here's the full text of the executive order released signed by President Trump that seeks "transparency and accountability from online platforms."
Facebook tried to appease its conservative critics for years. It got hit by Trump's executive order on social media anyway.
Facebook has desperately fought to avoid allegations of anti-conservative bias for years, but it hasn't helped.
Trump's executive order calls out YouTube, Instagram, Twitter, and Facebook — but Google's name curiously disappeared from the final version of the order
Trump's executive order namechecked a handful of tech companies, but tried to spare Google with a strange tweak of phrasing.
Trump is effectively inciting harassment of a Twitter employee in response to its content-policy enforcement. The company is in an impossible position.
Does Twitter back down, making a mockery of its rules — or hold firm and face escalating attacks and political scrutiny?
Starbucks reusable cups sales are exploding on resale sites as people pay 5 times original prices for a sense of coffee shop normalcy
Starbucks is the No. 1 trending brand on fashion resale site Poshmark, with the CEO saying people have been struck with Starbucks nostalgia during quarantine.
YouTube star LaurDIY is hosting a new HBO Max series. She shared how she built her business empire from search to merch to streaming TV.
Lauren Riihimaki shared her journey on YouTube, which started during her first year of college, and how she's expanded her digital brand.
Eminem has joined an invite-only startup that's betting texting between celebs and fans will become a big business
The music artist Eminem joined the text-marketing app Community this week, announcing to fans that they can text him at 313-666-7440.
Eminem joins a secretive text-message startup, sponsored content rates drop, and a new media kit library
This week's rundown includes how a personal-finance YouTuber went from filming videos in a Walmart parking lot to building a lucrative career online.
The latest mobile trends to know in a彩平台 including 5G technologies, privacy regulations, mobile & video advertising
People now spend more time on their phones than TVs - and businesses are taking notice. See the latest mobile trends covering technologies, regulations, advertising and what brands need to know.
Trump is unleashing an executive order against social media companies, and it could trigger a legal fight they desperately want to avoid
Conservatives have claimed for years that they are being deliberately censored by social media companies — and now Trump is promising to take action.
Facebook CEO Mark Zuckerberg said giving people a voice is 'extremely valuable' despite the near-term 'tension,' following a report the company ignored evidence of its polarizing effects
Facebook has historically denied that its algorithms are contributing to political polarisation and "filter bubbles."
Makeup sales were down 22% during the first quarter, but Urban Decay founder predicts a boon in brow, mascara, and liner, 'as we peer at each other from behind our masks'
Urban Decay founder Wende Zomnir says the recession sparked by the pandemic will rejuvenate cosmetics sales, citing the "Lipstick Index."
Instagram will let influencers make money off ads on IGTV content, following in the footsteps of YouTube's revenue-sharing model
Instagram will reportedly share with creators 55% of the ad revenue they generate — the same amount YouTube offers with its ad revenue-sharing model.
4 real media kit examples that influencers on YouTube, Instagram, and TikTok use to get brand sponsorships
Business Insider spoke to 4 influencers on social media who shared the exact media kits they use to land sponsorships, which include rates.
Instacart is gearing up to compete with Walmart and Amazon's advertising business as online grocery shopping soars
The grocery startup has rolled out a new self-serve advertising-buying tool for brands and agencies.